Coca-Cola is bringing innovation to the most mundane task.
When selfie stick was introduced to the world, people were head over heels in love with it. Selfie junkies all across the world were thrilled, and their excitement was contagious. Selfie being one of the biggest trends today is evolving every day. People are coming out with new techniques to one up their selfie game. Coca-Cola, following the steps of Snapchat, Instagram and other such apps has come up with its new invention- which they call as ‘selfie bottle.’
This latest invention comes with a shoe like a machine attached to the bottom of the bottle with the camera fitted inside it, which clicks the picture of the person drinking the beverage. When person tilts the bottle at a 70-degree angle to take a sip, the camera sensors automatically click a picture. There is also a USB port at the base of the bottle making it easy to share pictures on the computer. Not just this, the images will also be uploaded automatically on the company’s Facebook page, user’s snap chat profile, if they have one.
Here’s what the Gefen Team has to say-
“Users tag themselves and their friends in photos on Coca-Cola’s social media assets. It really does the trick and makes the partygoers more present and active during the event, knowing they can share their special moments just by drinking.”
This novel idea was introduced by Gefen Team as a part of the Coca-Cola Summer Love campaign – Israel’s largest outdoor brand event. Although there are no reports when the “Selfie Bottle” will make it to the market.